Success North Dallas
Wednesday, July 16, 2008
7:30 a.m.

 Real News PR
The New Horizon of Public Relations

Jeff Crilley
Rebecca Rodriguez, Cliff Caldwell
Susan Risdon, Robert Riggs


Image Preview


page5_blog_entry588_1
page0_blog_entry365_1

 

For years they competed head-to-head in the field as TV reporters for opposing stations in Dallas. But these veteran journalists have teamed up to raise the bar on how public relations is practiced

  • Learn how to win the media relations game from some reporters who played at the highest level. 

  • How the traditional media is changing

  • How to take advantage of the social media (blogs, YouTube and Facebook)

  • Why news releases no longer work 

  • How to position yourself as the expert that the media runs to for a quote.

 

After spending 25 years beating the streets as a reporter, Jeff Crilley has started the first PR firm in DFW staffed exclusively with veteran Journalist.

If you were going to hire a defense attorney, you would look for someone who's worked for the prosecution. If you want to prove your case to the media, why not hire the folks who used to be members of the media? 

Jeff has held reporting positions in Dallas , Minneapolis , Omaha and Lansing . 

He's made hundreds of national news appearances including CNN, CNN Headline News, FOX News, The Discovery Channel, Good Morning America and The CBS Early Show.  

He was recognized by his peers with dozens of national and regional awards including the Emmy, the National Headliners Award, the Edward R. Murrow Award, the Thurgood Marshall Award and in 2004 was named by the Texas Associated Press, "The Best TV Reporter in the state."

During her TV career Rebecca Rodriguez  reported on everything from Hurricane Andrew to the Branch Davidian standoff.  

She was born in St. Louis , Missouri , but grew up in South Texas .Rebecca graduated from Southwest Texas State University , and began her career in Corpus Christi . Since then she's worked at television stations in Waco, Austin, Seattle and Dallas , as well as for CNN and the Fox News Channel.

Cliff Caldwell spent 26 years in TV news. He's covered everything from Hurricane Katrina to the Branch Davidian standoff in Waco and he brought his heart and compassion to every single story. 

He's held reporting and anchoring positions in Dallas, Miami, Cleveland and Grand Rapids. 

Veteran reporter Susan Risdon spent 15 years chasing some of the biggest stories in the country. She's reported live from the dragging death trial in Jasper, the American Airlines fatal crash in Little Rock and the Jarrell, Texas tornado that killed 27 people.

For seven years, her reports led the news in Dallas . Before that she worked as a correspondent for The Texas Network (TXN), as well as for stations in Austin, Bangor, Maine and Paducah, Kentucky.

During his almost three decades in TV news, Robert Riggs built a reputation as one of the nation's premier investigative reporters. He earned the highest awards in broadcasting including the coveted George Foster Peabody Award for Investigative Reporting and three duPont Columbia Journalism Awards. Both honors are considered the broadcast TV equivalent of the Oscar and Pulitzer. 

Career highlights include covering the war in Iraq where he was an imbedded reporter, appearing on ABC's Nightline and helping change Texas law after his investigation of corruption in the Texas parole and prison system.

 

 

 

  

When: Wednesday, July 16 2008, 7:30 am-9:00 am

Who:  Jeff Crilley
         Real News PR

Where: Prestonwood Country Club, Preston at Arapaho
Click here for a map...

RSVP: See Below or call
(972) 644-0098
JMAR Technology Services, LLC
 
Success North Dallas
Attendance...
Enter Name:
will attend
will not attend
Number of Guests:
Success North Dallas
Mailing List...
Click Here to Join the Success North Dallas Mailing List...
Note: Meeting begin at 7:30 am, presentation begins promptly at 7:45 am. Guests are encouraged to attend. Meeting arrangements are based on a guaranteed guest count and we are charged accordingly. Your attention to this detail is greatly appreciated.

See you there!
Bill Wallace,
Wallace Financial
Group
Copyright 2007 Success North Dallas
Website courtesy of Jan Klodner, JMAR Technology Services, LLC
page last updated
07-8-2003