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Jeff Hayzlett is a big,
boisterous guy who has the
guts to get in your face and
tell you exactly why your
business isn't doing well.
In short, he asks the
questions that most business
managers are afraid to ask.
And as Jeff points out, if
you aren't willing to look
at what's working and what
isn't - and then take the
necessary steps to fix them
-- well, you and your
colleagues and employees are
in for a tough ride.
Known for his outspoken
appearances on numerous TV
reality shows, Hayzlett has
built his career on having
the ability to get his
people to look up and pay
attention to the problems at
hand. THE MIRROR TEST will
teach readers -- through
entertaining and timely
anecdotes -- how to
thoughtfully yet
aggressively evaluate,
deconstruct, and then
reconstruct one's business.
Jeffrey Hayzlett served as
the Chief Marketing Officer
and Vice President, Eastman
Kodak Company, reporting to
Kodak Chairman and CEO
Antonio M. Perez. As CMO,
Mr. Hayzlett was responsible
for the company's worldwide
marketing operations
including the design and
implementation of all
marketing strategies,
investments, policies, and
processes. He led the
company's efforts for
Strategy and Planning,
Marketing Programs,
Marketing Network
Operations, Brand
Development and Management,
Business Development, and
Corporate Sponsorships. He
was also responsible for the
company's Corporate
Communications, Public
Relations and Public Affairs
organizations. Kodak’s Board
of Directors elected him a
corporate vice president in
October 2007. Mr. Hayzlett
is the author of “The Mirror
Test” and speaks frequently
around the world on business
growth, communications, and
marketing, including
keynotes at events such as
The Economist Marketing
Summit, THE Conference on
Marketing, the 140 Character
Twitter Conference, CMO
Summits, Mobile Marketing
Forum, Digital Life Design
Conference, Photo Marketing
Association Conference,
Direct Marketing Association
Leadership Forum, and
National Postal Forum. He is
cited as a leading marketing
expert in numerous books,
magazines, and newspapers
worldwide, and is a frequent
television guest and
commentator, having appeared
on shows including CNBC’s
The Big Idea with Donny
Deutsch, Fox Business News,
and NBC’s Celebrity
Apprentice with Donald
Trump.
The Mirror Test at
www.hayzlett.com
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